Your Wedding Jewelry Will Sparkle and Shine Featuring Genuine Sawrovski Crystal

Genuine Crystal by Daniel Swarovski

The World's Finest

Of the entire world’s crystal, Swarovski has the most sparkle and is ideal for your wedding day jewelry.

Virtually all Looney Maiden jewelry uses genuine Daniel Swarovski crystal. Swarovski makes the world’s finest lead glass crystal and is a leader in jewelry component manufacturing as well as industrial glass and precision optics.

The Swarovski Company uses only high lead content crystal glass. Typically, a full thirty-two percent of the glass is lead and lead oxide. The presence of lead increases the glass’s refractive index, bringing it closer to the same sparkle that a diamond has. By cutting the glass in just the right way, internal reflection from inside the shiny surfaces of the glass cause the light to reflect internally. This internal reflection results in sparkle as the glass is tilted, adding to its beauty and to the beauty of your jewelry.

The Aurora Borealis Effect

This is a photograph showing two nearly identical crystal earrings. The one on the left was created with clear Swarovski crystal. The one on the right was created using clear Swarovski crystal that has an Aurora Borealis coating. As you can see, the right earring, the one with Aurora Borealis, displays more colors. This shimmering prism effect is caused by the reflections of light from surrounding colors in the environment. Think of the extra sparkle your jewelry would have if it was coated in millions of microscopic mirrors. This is the jewelry effect you get with Austrian Swarovski crystals coated in Aurora Borealis.

During the 1950's the Daniel Swarovski company made important advances in the development of its crystal production. It experimented with manufacturing processes in which the stones were coated with wafer thin metal particles in order to increase their sparkle. This process required the material to be steamed in a vacuum. In 1956 Manfred Swarovski, the grandson of the company's founder, created the "Aurora Borealis" which shimmers in every color of the rainbow.

To this day, Swarovski continues to demand the highest possible quality of their products to distinguish themselves from the rest of the market. They are incredibly secretive about their processes. Even their workers in the factories do not see what other workers are doing so that they cannot share any secrets with others.

So when you are ordering chokers, necklaces, bracelets, anklets, earrings or any crystal jewelry, and you want that extra shimmer, ask about Austrian Swarovski Aurora Borealis crystal.

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